Hello! we are Bem Bolado Group

Born into a family of artists, Fabrício has a reference to activism in his mother since the 1970s, during the struggle against the dictatorship in Brazil. Hippie culture was part of his childhood and this reference was fundamental in the creation of the brand. He is the one who runs the creative side of the most Bem Bolado marketing in Brazil. In his wealth of experience, Fabrício has 28 years of experience in the main advertising agencies, such as Agnelo Pacheco and Carillo Pastrone. Another important step in his career is the experience of working with major clients, as he was art director of brands such as Embratel and Antártica. From 2001 to 2014, he operated his own advertising agency.

Renato comes from a family that loves and understands the natural tobacco market very well. His father was one of the important names at major rave parties in the years 1990 to 2000, with a lot of access to the underground universe and to brands in the sector. It was what he needed for him to awaken his hunger to undertake and create products. A lover of surfing and nature, Renato had a remarkable career in the surf wear business. His resume includes sales representation jobs at Quicksilver, DC Shoes, and other international brands. Aware of the world, after years living in several countries, he acquired an accurate vision of sales based on dialogue and transparency.

With skateboarding, Thiago learned street activism in the 90s and experienced the entire revolution from napkin to paper to the sound of "Legalize já". Contrary to what people could imagine, he became an adman with a very latent entrepreneurship spirit. Onboarding departments is his specialty, after all, 13 years working in large advertising agencies have given him an ability to deal with several branches of communication and marketing. In addition to this experience, he participated in the management of the film production company TAZ, in which he was a partner and responsible for coordinating major projects. His career includes working at agencies such as DM9, Leo Burnett, and J.W. Thompson, in addition to providing direct service to clients such as Honda, P&G, Cerveja Sol, and others.

Our voice of experience is a visionary. He accepted the invitation to join the Bem Bolado family and explore a developing market, bringing with him a new way of boosting the brand's business and expanding our horizons with a lot of spirit and good mood. Graduated in Business Administration from PUC/SP and with an MBA from Getúlio Vargas Foundation, he has more than 20 years of experience in the Brazilian consumer goods market, having worked for Japanese, American, and German multinationals. As an executive, he worked in the administrative, trade marketing, and sales departments, and was National Sales Manager in the companies he worked for. He has experience gained through the Wholesaler, Supermarket, Cash in Carry, and Distributors channels.